Most website navigation systems rely on words. This one takes a different approach.
Structural inconsistencies within a family of products can frustrate users.
A small visual detail makes a retailer’s navigation system more memorable.
Shopping on Amazon is relatively easy if you know what you’re looking for — less so if you’re browsing.
Allowing users to change the primary shortcuts of the mobile app.
A good example of an information environment that invites you to transverse a hierarchical taxonomy.