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Incompatible Apps in the Microsoft Store

Information architecture isn’t just about making it possible for people to navigate an information environment.

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OmniFocus Tags

A new way of organizing information in a venerable productivity app.

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IDAGIO

Information architecture as a media platform’s key strategic differentiator.

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Adding More Context to Tweets

A case of alignment between a company’s goals and those of its users

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Facebook “Things in Common”

A way of surfacing shared experiences to get conversations going.

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Netflix’s Micro-genres

Movie recommendations enabled by tens of thousands of genres.