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The Prioritization of Search Results in Apple Apps

The de-prioritization of the user’s own information in search results seems like a curious oversight.

An insightful blog post by Chris Hynes examines the prioritization of search results across various Apple software applications:

All across macOS and iOS, when you search for something, the ordering of results in most cases is:

– A top hit (unclear how this is generated)

– Suggestions (unclear how this is generated)

– Your own data that you spent valuable time entering

The post includes examples from Maps, Safari, and Books, illustrated with screenshots.

Like much of Apple’s software, these apps are easy to learn and use. The de-prioritization of the user’s own information in search results seems like a curious oversight. I wonder if there’s an internal policy dictating this hierarchy across the organization, or if the individual product teams arrived at the same structure independently?

Whatever the case, it’s a good illustration of how information architecture decisions affect the user experience.

Why is my own data least important in search? (via Pixel Envy)

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