Yelp announced earlier this week that it will allow users to personalize search results:
Once you’ve made your selections, those preferences will start affecting the search results you see. The personalization should be obvious because the results will be identified as having “many vegetarian options” or “because you like Chinese food.” The homepage will also start highlighting locations that it thinks you would like.
Seems like an obvious feature, especially for a system like Yelp that aims to connect users with places they will like. A short video explains how it works:
A baseline 21st Century tech-literacy skill: Training the algorithms that personalize your search results. (For designers: Watch for emerging user interface standards for such training mechanisms. I was intrigued by Yelp’s use of the heart icon to signify personalization.)